Marking By Social Media. Good or Bad?

Benefits of using Social Media

Social media is an easy way to learn about your audience

While using a social media management software for example Hootsuite, Sprout Social and many more you can learn who are your audience. It is easy to find the gender distribution, languages used and where are they from.

Social media can help increase website traffic and search ranking

When one of your post on Facebook or a tweet on twitter have a high number of likes and retweet, it’s more likely to rank higher in Google’s search engine results page.

Share content easier and faster with social media

There is no time-lag in social media. Once you shared or posted something, it instantly reaches to your audience. Compare to traditional media where we need to wait for the newspaper to get published or the TV stations to be done with our promotion videos.

Social media CHEAP

We all know that traditional marketing cost a bomb! So social media is much cheaper and reduce marketing cost for the company. I mean, you do not need to PAY to create a Facebook or a Twitter account. Of course if you want to have more access and know your customer, it is easier if you have a social media management software which you need to pay monthly. However, it is still cheaper then traditional marketing.

Improve customer service

Like what i said before, social media is instance. You can instantly notice your customer feedback or questions they have for you. And you can instantly reply to all of them.

Traditional Media compare to Social media

Failed Social media marketing

Victoria Secret
When Victoria’s Secret launched a holiday campaign that implied their models had perfect bodies

Thousands of angry women launched their own Twitter campaign called #IAmPerfect.

Success Social media marketing

Publicis CEO Maurice Levy has valued Ellen DeGeneres' Oscar selfie at between $800 million and $1 billion, he told a crowd at MIPTV. This tweet was seen by 37 million people worldwide, according to Twitter numbers. Getting a World's Most Famous Selfie at the Academy Awards.

Most of us did not know that this was a social media marketing from Samsung at first. I mean who would know that? Everyone was so happy and so real in they emotions that it can hardly be seen as a marketing stunt.

Social Media- Angel or Devil?

In today’s day and age, there is a new phenomenon:, there is an increasing prevalence of young people spending much of their time on their mobile phones. They are busy updating themselves on Facebook, liking photos on Instagram, and tweeting their current emotions on Twitter. Suffice to say, teenagers spend a large amount of time on social media. It has also been noted that these teenagers are portraying a different image from their real lives on social media, and some have even gone anonymous or under a different name and identity. This could be due to their desire to gain the attention of others, or to protect themselves from online threats. 

Doing things out of the norms

Doing things out of the norm may not only get you the attention from the people around you but also people around the world to notice you. With social media being prevalent in almost every part of the world, it is able to link us to every corner of the world and everyone can view any posts on social media instantly. For instance, someone from America can view a post that was sent by someone from Singapore as long as the post privacy setting is set to ‘Public’. This may sound great, as we are able to get closer and connect to people on the other side of the world with a click of a button. However, this connection also shows the ugly side of social media. For example, in the recent news regarding Zayn Malik quitting the band One Direction, a hashtag was going around ‘#cut4Zayn’.  Below are some of the tweets taken from Twitter showing several teenagers self-harming and cutting their wrists in a bid to get their idol to join back the band.

(Figure. 1: A tweet from a fan calling out to others to show support by self-harm.)

(Figure.2: A re-tweet from Twitter encouraging fans to self-harm.) 

 To gain their idol’s attention, there is an increasing trend in teenagers sharing images and videos of them inflicting self-harm, and cutting their wrist to get their idol back into the group or to attract attention from a particular idol. This images and videos float around the Internet, with enough likes and shares it becomes a trend that encourages other fans to do it. One particular gruesome act was a note saying, ‘If my tears aren’t enough for you, maybe my blood will be’; ‘the faster you cut your wrists, the faster Zayn comes back’.These notes were posted together with bloody photos of girls cutting themselves.

  Strive to have an “ideal” image on social media

This #KylieJennerChallenge shows how teenagers follow trends without thinking twice about the consequences they are going to face. Even when there are other teenagers tweet on Twitter telling people not to do it after they had scar for the next few weeks, teenagers still continue to follow this trend. Teenagers follows what their peers had done so that they can be in the in-group not the out-group by following trends that are not even the rights things to do.

This affects teenagers who are avid users of Facebook as they will come across these articles so as to look into what is considered an ideal image. After which, using their new-found knowledge from these articles or videos, they set about changing themselves and altering their looks and personality so as to fit the ideal image of a perfect person. Most of the teenagers do so as they perceive that these ‘educational articles’ are meant to help them increase their self-esteem and their looks. As the articles were shared by their friends or family, they will conform to the norms where everyone thinks that this is in trend, and come to the conclusion that that they should follow it or risk being alienated or scorned by their peers. 

Good Or Bad?

Teenagers have different image on social media and when interacting with people is to seek attention from their fellow users on the social media platforms. They alter their real self so that they could be popular online. This is to archive a sense of belonging to any groups that they are not part of outside the virtual world. Doing things that are out of the norm are not always negative. But for the example I had given, hurting oneself to gain attention might get you an answer right away. When the “hashtag”, or trend dies off, no one will remember what you did with the purpose of gaining attention, but these scars will follow you down the road. 

Having “ideal” image can both be good and bad. It may let some teenagers to strive to have a better self-image and the way they present themselves. On the other hand, some teenagers follow blindly without knowing the whole story, for example the pouty lips challenge.  Even though being anonymous means that people will not know who you are, but when they give a comment that is acknowledged by others, they get a sense of approval. Some may say that being anonymous can show your true self, but true self has different meaning in each person perspective. 

What Is Internet?

There are 2 definition I had learn in class:

"The Internet is a global system of interconnected computer networks that use the Internet protocol suite (TCP/IP) to link several billion devices worldwide."
"The Internet is a collection of computers connected to form a global networked environment."

They are both very similar. Internet connected different country within a click on the mouse but of course that country need to have access to the network. Most of us have a device that have internet excess, for example, smart phone and computer. These devices connect us to the other side of the world.

A lot of us were very curious about who was the one that created the Internet?
But then, we know that internet is too great to be create by only one person. There are servery contributors that help created the Internet we know today.

Leonard Kleinrock was the first to come out with the idea on May 31, 1961 where he published his first paper "Information Flow in Large Communication Nets". Later, in 1961 , J.C.R. Licklider became the first Director of IPTO and gave his vision of a galactic network. Thanks to the both of them, Robert Taylor create the idea of the network that later became ARPANET. Which sounds like 'appa net', which means father net. This can help us remember clearly that Arpanet was the first to be introduce to the world. I think this video below summarize the history of Internet within a few minutes. You can see from the video, internet does not belong to anyone nor created by one person. It was put together by many scientists and became a muti-purpose tool.

Are Web and Internet the same thing?

Web, short form of the World Wide Web(www), is different from the Internet. The web is a system of interlinked hypertext documents contained on the Internet. Simply mean the Web is in the Internet. How does the Web runs? If you do blogging or even created your own website, you have use this language call HTML. HTML (HyperText Markup Language) was created by Tim Berners-Lee in 1990. We use HTML to create what is call pages to form our websites/webpages. Have you wonder how we can click on a word and it transfer us to another place?  All thanks to the connections each page has with each other which is call hyperlink. Every web page you see on the Internet is written using one version of HTML code or another.
Below are some basic Tag you need to create the most simple webpage. To give a webpage a prettier appearance, we can use Cascading Style Sheets (CSS). We can put in this way, HTML as bones of the webpage that lay a foundation of it and CSS a skin of the webpage that gives its appearance.

How to become rich with Domain names.
( A joke? Maybe not.)

Do you guys know that you can buy Domain names? Oh wait, you properly do not know what does that mean. In short, Domain name is a unique name that identifies one or more IP addresses. Great, lets get back to the main point. HOW CAN WE GET RICH?? Easy, you can just come out with whatever words, names, therms and whatever you can type as a address. For example, maybe around 20-30 years ago, I brought a domain name call Apple, I think I will be a million or maybe billionaire now. This is because, once a domain name is under you, no one can use it unless they brought it back from you! Black and white, the domain name is yours, they cannot really sue you because you brought it before them ( First come First serve).