Marking By Social Media. Good or Bad?

Benefits of using Social Media

Social media is an easy way to learn about your audience

While using a social media management software for example Hootsuite, Sprout Social and many more you can learn who are your audience. It is easy to find the gender distribution, languages used and where are they from.

Social media can help increase website traffic and search ranking

When one of your post on Facebook or a tweet on twitter have a high number of likes and retweet, it’s more likely to rank higher in Google’s search engine results page.

Share content easier and faster with social media

There is no time-lag in social media. Once you shared or posted something, it instantly reaches to your audience. Compare to traditional media where we need to wait for the newspaper to get published or the TV stations to be done with our promotion videos.

Social media CHEAP

We all know that traditional marketing cost a bomb! So social media is much cheaper and reduce marketing cost for the company. I mean, you do not need to PAY to create a Facebook or a Twitter account. Of course if you want to have more access and know your customer, it is easier if you have a social media management software which you need to pay monthly. However, it is still cheaper then traditional marketing.

Improve customer service

Like what i said before, social media is instance. You can instantly notice your customer feedback or questions they have for you. And you can instantly reply to all of them.

Traditional Media compare to Social media

Failed Social media marketing

Victoria Secret
When Victoria’s Secret launched a holiday campaign that implied their models had perfect bodies

Thousands of angry women launched their own Twitter campaign called #IAmPerfect.

Success Social media marketing

Publicis CEO Maurice Levy has valued Ellen DeGeneres' Oscar selfie at between $800 million and $1 billion, he told a crowd at MIPTV. This tweet was seen by 37 million people worldwide, according to Twitter numbers. Getting a World's Most Famous Selfie at the Academy Awards.

Most of us did not know that this was a social media marketing from Samsung at first. I mean who would know that? Everyone was so happy and so real in they emotions that it can hardly be seen as a marketing stunt.